Follow Your Dollar

Where do you spend your money?

Wherever and with whomever that may be, that is where you should start to ask for help to promote your business.

Ladies and gentlemen, if you are regular customer at someone's place of business, why not ask them if you can leave flyers, brochures, or a stack of business cards? You spend good money with them, right?

If you don't want to be so forward and would rather take a more indirect route, how about handing or mailing them a "Who Do You Know Who Letter."

Here is how the letter goes:

##### BEGIN #####

[Date]
[Prospect’s Name]
[Prospect’s Mailing Address]
[Prospect’s Mailing Address Line 2]

Dear [Prospect’s First Name]:

This is just a quick note to say thank you for your business and support. Just to refresh your memory, I market [products/services, or a family of products/services] that helps people to [describe a few of the benefits]. I am expanding my business and I need your help. Who do you know who matches one of the below customer profiles? I would be thrilled if you would take a few minutes to make a list of acquaintances and friends who could benefit from my services; people and companies who you believe want or need the quality service and follow-up I will provide.
Here are some memory joggers to help you identify the ideal customers for the [products/services or family of products/services] that I market:

• Who do you know who [identify niche #1]?
• Who do you know who [identify niche #2]?
• Who do you know who [identify niche #3]?
• Who do you know who [identify niche #4]?
• Who do you know who [identify niche #5]?

If you know anyone that fits any one of the above, please forward their contact information to me. I’ll call you in a few days to chat, okay?

Thank you in advance.

Kind regards,

[Your signature in BLUE ink]

[Print your name]
[Your Title]
[Mailing Address]
[Telephone Number(s)]
[E-mail Address]
[Website Address]

##### END #####

One hand washes the other, right? If someone wants to retain your patronage, they should at least be willing to keep their eyes and ears open for you. If they can't do that, perhaps you should take your business elsewhere.

Go get 'em tigers and tigresses!

Kind regards,