Saturday, July 12, 2008

How to give quality referrals

This is not meant to be a comprehensive "how to" - it is an overview of how to go about being a 'Go-Giver'

Suggested Reading:








  1. Find out who the other person's target customers are


  2. Ask the person who else sells to that target customer


  3. Think about who you know personally, and ask around


  4. Reach out to prospects on behalf of the person you're giving the referral to. Make sure to name drop so that they know that you are a 'friend of a friend'


  5. Ask permission to share the prospect's contact information


  6. Introduce both parties via e-mail


  7. Follow-up with an e-mail and phone call to confirm that they both received your e-mail. Ask when they plan to reach out to the other person, and/or when the other person should reach out to them


  8. Follow-up with an e-mail and phone call to find out what happened


I hope this helps.

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