Ninja warriors are known for their skill in evasion and stealth. Those are great skills to have if you are a warrior, but it is not what you want to do if you are an entrepreneur. You want to be a loud and as visible as possible.
At the writing of this editorial, the world is in a recession. We are all hearing and seeing a lot of companies downsize and take losses - even almighty Microsoft and Google. Because of the economy, companies and individuals have Companies are cutting back on their marketing and sales agents and sole proprietors are putting networking and professional development on the back burner.
To me, that is sebbeku (aka hara kiri) -- ritualistic suicide.
Folks, when the going gets tough, the tough must get going.
Here is what I suggest:
- Review your marketing plan and budget, and redirect spending to things things that are generating buzz for you, and discontinue spending on things that don't work
- Make sure to get out there and network. Of course, you should be seeking out new customers, but also seek out strategic partners. A good strategic partner is another business owner or sales agent that sells a different product to your customer. For instance, a car salesperson could team up with a car insurance sales agent and an auto customization shop owner. They all fish from the same prospect pool but are not in direct competition with each other.
- Do special limited time promotions like giving a free vacation or buy one get one free type of deal.
Recommended Resources
- Sunrise Premiums
- Salesconx
- BlitzTime
- GbnLLC.INFO (Face-to-face events in NYC, Northern NJ, Charlotte, and Atlanta)
Well, that is my two cents...
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