I hear a lot of talk about building a sales funnel -- recycling your customers to maximize profit for yourself and to add benefit to the customer by introducing them to related products or services. Your sales funnel may also include introducing them to various people that provide a given product or service. You don't always have to be the one profiting, and as a matter of fact, you'll be more of a 'go-giver' if you were not the only person generating revenue.
Remember, it is always easier to keep a customer and resell her/him rather than go out and get a new customer.
Also, keep in mind that the products/services in your portfolio should be related so that you will not be all over the place.
Let me give you an example of how I set up the sales funnel for my business. Perhaps my example will give you some ideas on how to create your very own sales funnel based on your target niche(s) and your product/service offerings.
Grassroots Business Network, LLC's Sales Funnel
We help sole proprietors and home-based entreprenerus put the pieces together. This is done creating environments that are conducive to networking (face-to-face and over the phone) and the teaching of specific skills, how to use certain tools, and 1-on-1 coaching to develop a customized system to help them accomplish their business goals.
For more information on the networking events, go to the www.Meetup.com/NYCSocialMedia, and visit www.SpeedNetworkingOverThePhone.com.
We are also an independent broker of various products and services that gives our customers access to top-notch resources. Here are some of the products and services that we promote that are relevant to our niches:
- Pick the right biz for YOU
- Business consulting and legal advice
- Quality, affordable health plans
- The ultimate permission-based marketing tool
Okay, folks, I hope that made sense to you. Let me know what you have in your sales funnel as I may be able to send business your way.
Thank you.
All the best,
